IV Experts helps organizations in healthcare, government and education optimize information management. Although their expertise was strong, the website played hardly any role in this. Leads came mainly through physical sales and consultancy, while the website primarily served as a static business card.
At the same time, IV Experts started a rebranding, with a new visual identity in which angular and rounded shapes come together. The assignment was to translate this new brand identity into a website that not only looks more professional, but also actively generates leads.
The goal of the project was clear: a clear, professional website that radiates trust and encourages visitors to make contact.
Before
After
Analysis and feedback revealed that visitors often still didn't know after a visit:
What IV Experts exactly did
Where they could find the right information
What the next step was
The main pain points of the old website:
Information was too general and too vague
Social proof and context were missing
The navigation was unclear
All target groups were addressed at once
The goal of the project was clear: a clear, professional website that radiates trust and encourages visitors to make contact.
The core of the solution was to introduce focus and structure. The website was rebuilt around three clear target groups: Healthcare - Government - Education. Through the homepage and navigation, visitors are directly guided to a target-group-specific funnel, with content that addresses recognizable problems, examples and context. This makes the communication feel more personal and relevant.
A new, clear navigation with icons for extra recognition
Strong content hierarchy: important information receives visual emphasis
Shorter, more concrete texts for better scannability
A lower conversion threshold by changing CTAs to "Free consultation" — non-binding and without obligations
The new visual style translates the rebranding into a professional and accessible web design that radiates trust and authority.
Higher conversions
More pages per session
Lower bounce rate
Visitors now understand what IV Experts does, for whom and what the next step is. Additionally, the website supports physical sales through targeted referrals and more easily findable cases.
