Realist Barber Academy is a newly established barber academy with the ambition to become the leading academy in the Netherlands for aspiring and professional barbers who want to learn the craft or take their skills to the next level. I was tasked with building the brand from the ground up, from positioning and brand identity to the website design and overall digital experience.
The academy is intentionally aimed at a younger, edgier audience people who are not looking for a clean, minimalist training institute, but for a place with character, attitude, and a strong vision of the barbering craft.
The goal was to create a distinctive brand that stands out and leaves a lasting impression, while also designing a website that informs, builds trust, and engages potential students in a meaningful way.
Branding:
Website:
The goal was to create a distinctive brand that stands out and leaves a lasting impression, while also designing a website that informs, builds trust, and engages potential students in a meaningful way.
The foundation was laid with a clear brand vision and positioning. For the look, a tougher, distinctive look & feel was chosen, inspired by a Peaky Blinders-like aesthetic. Raw, confident, and craft-oriented as a counterpart to the dominant minimalist style in the market. The logo was developed as:
The logo is designed in such a way that it can also be used as a pattern, which strengthens the brand feeling and ensures recognition at every touchpoint. All choices are recorded in a brand style guide.
Conversion and low accessibility were central:
The final result is a strong, distinctive brand in which branding and website form a single whole. Not a separate logo or separate website, but an academy with a clear identity that fits the target audience.
With this, TRBA positions itself as:
